 Hi, my name is Laura Ravaioli.

I am an Italian architect, designer and brand image consultant

Present  I am the founder and CEO of Involuntary Icon, the company born in Boston for the responsible advancement of ethical fashion and design.

I am bringing years of business research and design consulting in my actual interest:
I apply my expertise and vision in fashion design researching, restoring and up-cycling vintage bags and accessories. I add a unique contemporary-curated style to high-quality vintage bags and accessories made in the recent past with precious and rare leather or fabrics and a superb manufacturing backed-up by exceptional design. The result? Unique pieces that match the contemporary taste and sustainable responsible consuming.

I believe in the ethical aspect of the up-cycling process avoiding mass production of new items and giving a stylish second life to outstanding fashion products already in the market. Each piece of my collection is singular and unique.

Background  I am the co-founder of RavaioliSilenziStudio , Milano Italy,
A unique design boutique-studio  who led for two decades the Milano’s design scene in supporting brands and designers to properly deliver their style and design visions to the general public.
I created emotional stories - with trend forecasts on fabrics and color palettes - together with creative directors, furniture companies CxO boards, editors in chief and photographers to determine collections image and style.
Collaborations are among leading international companies in Europe and USA to create visual and creative concepts to highlight a collection and a brand's image and style. With my studio, I worked on  editorial photo shootings, catalogs, campaigns, showcases, press event exhibitions, showrooms fitting, location scouting and model casting, trend forecast, and theme events on more than 20 campaigns/catalogues a year with a majority of the companies working with us for multi-year engagement.

Some noteworthy collaborations include international leading brands :
Arclinea , Axor,  Bisazza, B-Ticino, Citylife Milano, Deutsche Bank, Driade, Eden Hotel Bormio, Ernestomeda,  Fendi Casa, , Flos, Frag, GebruderThonetVienna, Ivano Redaelli,  Knoll,  Poliform, Poltrona Frau, Sanitec-Pozzi Ginori, Schiffini,  Trepi-Trepiù, Unopiù, Norbert Wangen, Zimmer+Rohe, Vitra, Zucchigroup-Bassetti.
Some awarded advertising campaigns include: Arclinea , Bassetti Grandfoulard, Fendi Casa, Knoll, Tisettanta, Unopiù.

Between others I worked  with great brand, outstanding designer and architects
like Antonio Citterio and Patricia Viel, Piero Lissoni, Jean-marie Massaud,  Philippe Stark,Marco Romanelli, StudioandPartners, Patricia Urquiola.

I have collaborated with various interiors and design magazines with editors in chief, creative directors and photographers to determine style, lighting, and background sets of the story including Anna,  Elle Decor Italia,  Grazia Casa, Interni Magazine. 

Come taste my work on pinterest or have a look at my portfolio.

I’m extremely curious, creative,  open minded and and stay naturally ahead of trends and tendencies. I have my signature own style.

Like everyone of us I get more email than I can handle, so please don’t be offended if I don’t respond. I have an account on LinkedIn which I check constantly and I am an active Instagram user, my judge-free portrait of the American lyfestyle.